Markepoetry

Markepoetry Part 5: Once the genie is out of the bottle

It’s been a while since I wrote a piece of markepoetry, but this poem suddenly appeared in my head this morning. This one isn’t traditional old skool markepoetry (which relies on real words of marketing people for its strength), but it does seem strangely appropriate to the marketing world for me.

—

Once the genie is out of the bottle,

Some people devise strategies to get him back in,

Some people angrily search for the idiot who rubbed the bottle,

Some people cry and remember what life was like before he got out.

Some people make wishes.

–

Markepoetry is the language of marketing, made beautiful.

Markepoetry Part 4: Harness the power of social media

Got a piece of spam in my inbox the other day that was good enough to inspire a piece of markepoetry all by itself. This short piece takes the form of a haiku, entitled “Harness the power of social media.” Sometimes art shows up when you least expect it.

—

Harness the power of social media

Use the sheer power

You’ll grow like never before

social media.

—

Markepoetry is the language of marketing, made beautiful.

Markepoetry Part 3: Mission Soup

All this talk of mission statements made me go take a look in the Googleverse to see what other companies are using for mission statements. Thankfully, the nice people at missionstatements.com have pulled together a list of all of the company mission statements they could find.

There are some interesting ones in there (two favorites: Darden Restaurants: “To nourish and delight everyone we serve.” and Harley Davidson: “We fulfill dreams through the experience of motorcycling.”) But once you read a few, it is abundantly clear which companies have put thought and energy into the process and which are simply going through the motions. I’ve taken a selection of the mission statements of Fortune 500 companies from the missionstatements.com site and woven them into today’s markepoem:

—

Mission soup
starts with quality ingredients like:
a friendly, knowledgeable, professional staff,
a dynamic and challenging environment,
teamwork, creativity, and resourcefulness,
a respect for diversity,
an atmosphere of optimism,
and a commitment to create exceptional opportunities for professional growth.

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Markepoetry Part 2: It Turns Out I Have Needs

My friend Jonathan Opp once pointed out to me that his most hated marketing speak is the phrase “Meet your needs,” as in:

This Extra Giganto Super Widget is designed to meet your needs.

or

Wowzit Consulting and Sparky McSuccess & Sons have come together with a service offering sure to meet your needs.

Now that I’ve pointed it out, you will see this phrase everywhere. And it will start bugging you as much as it does Jonathan (and now me). Today’s Markepoem is dedicated to Jonathan Opp, and is constructed entirely of the fodder that came up in Google when I entered the term “Meet your needs.”

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Markepoetry Part 1: Tell me, o ROI Calculator

In all likelihood, your budget is shrinking.

Based on your unique situation,
Based on your costs and your estimated results,
Depending on your desired outcomes,
Backed by extensive research,
Do you know how much your organization can save???

Pinpoint  where your business can immediately
save money and maximize profits.

Determine the optimal spending level,
Calculate the increased profit potential,
drag the sliders below,
analyze and validate the effectiveness,
see if you are still on budget.

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