Markepoetry Part 1: Tell me, o ROI Calculator

In all likelihood, your budget is shrinking.

Based on your unique situation,
Based on your costs and your estimated results,
Depending on your desired outcomes,
Backed by extensive research,
Do you know how much your organization can save???

Pinpoint  where your business can immediately
save money and maximize profits.

Determine the optimal spending level,
Calculate the increased profit potential,
drag the sliders below,
analyze and validate the effectiveness,
see if you are still on budget.

Just input a few key stats,
address the information needs,
Fill in the white blanks (without commas),
jump right to the ROI calculator to measure your savings.

Please answer the following questions,
then click on the “what’s my ROI button,”
Get some real numbers around the savings,
(Your total savings over a three year period)
Get down to the brass tacks of $$$-value.

An industry response to the mystery?

I am an easy-to-use, but powerful… tool.

Markepoetry is the language of marketing, made beautiful. For this poem, I did a Google search for “ROI Calculator” and interpreted what I found.

About Chris Grams

Chris Grams is Head of Marketing at Tidelift. He is also the author of The Ad-Free Brand: Secrets to Successful Brand Positioning in a Digital World.



  1. Pingback: Quit marketing now tip #1: default to personal communication « Dark Matter Matters - August 3, 2010

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Hey, I Wrote a Book!

The Ad-Free Brand: Secrets to Building Successful Brands in a Digital World

Available now in print and electronic versions.

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