Markepoetry Part 3: Mission Soup

All this talk of mission statements made me go take a look in the Googleverse to see what other companies are using for mission statements. Thankfully, the nice people at have pulled together a list of all of the company mission statements they could find.

There are some interesting ones in there (two favorites: Darden Restaurants: “To nourish and delight everyone we serve.” and Harley Davidson: “We fulfill dreams through the experience of motorcycling.”) But once you read a few, it is abundantly clear which companies have put thought and energy into the process and which are simply going through the motions. I’ve taken a selection of the mission statements of Fortune 500 companies from the site and woven them into today’s markepoem:

Mission soup
starts with quality ingredients like:
a friendly, knowledgeable, professional staff,
a dynamic and challenging environment,
teamwork, creativity, and resourcefulness,
a respect for diversity,
an atmosphere of optimism,
and a commitment to create exceptional opportunities for professional growth.

It should also include:
the best products, the best people, and the best ideas,
knowledgeable experts,
a properly structured balance sheet,
a pioneering spirit,
the highest ethical standards,
culture, drive, honesty,
respect, dignity, compassion,
client satisfaction, financial strength,
and a strategic philanthropic program.

In a medium-sized bowl
mix the above ingredients until there is:
profitable growth, operational excellence,
superior financial performance,
improved quality of life,
new services and newer technology,
quality, innovation, and value.

Tangible business results,
superior customer service,
high-quality products,
aggressive growth and fair return.

Mutually-rewarding relationships,
undisputed marketplace leadership,
superior care and satisfaction,
creative, customized solutions,
positive outcomes, and a better, more secure future…

Across all of the constituencies we serve,
helping customers reach their full potential and
and delivering,
long-term shareholder value.

Markepoetry is the language of marketing, made beautiful.

About Chris Grams

Chris Grams is Head of Marketing at Tidelift. He is also the author of The Ad-Free Brand: Secrets to Successful Brand Positioning in a Digital World.


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