All this talk of mission statements made me go take a look in the Googleverse to see what other companies are using for mission statements. Thankfully, the nice people at missionstatements.com have pulled together a list of all of the company mission statements they could find.
There are some interesting ones in there (two favorites: Darden Restaurants: “To nourish and delight everyone we serve.” and Harley Davidson: “We fulfill dreams through the experience of motorcycling.”) But once you read a few, it is abundantly clear which companies have put thought and energy into the process and which are simply going through the motions. I’ve taken a selection of the mission statements of Fortune 500 companies from the missionstatements.com site and woven them into today’s markepoem:
starts with quality ingredients like:
a friendly, knowledgeable, professional staff,
a dynamic and challenging environment,
teamwork, creativity, and resourcefulness,
a respect for diversity,
an atmosphere of optimism,
and a commitment to create exceptional opportunities for professional growth.
It should also include:
the best products, the best people, and the best ideas,
a properly structured balance sheet,
a pioneering spirit,
the highest ethical standards,
culture, drive, honesty,
respect, dignity, compassion,
client satisfaction, financial strength,
and a strategic philanthropic program.
In a medium-sized bowl
mix the above ingredients until there is:
profitable growth, operational excellence,
superior financial performance,
improved quality of life,
new services and newer technology,
quality, innovation, and value.
Tangible business results,
superior customer service,
aggressive growth and fair return.
undisputed marketplace leadership,
superior care and satisfaction,
creative, customized solutions,
positive outcomes, and a better, more secure future…
Across all of the constituencies we serve,
helping customers reach their full potential and
long-term shareholder value.
Markepoetry is the language of marketing, made beautiful.