Markepoetry

Markepoetry Part 5: Once the genie is out of the bottle


It’s been a while since I wrote a piece of markepoetry, but this poem suddenly appeared in my head this morning. This one isn’t traditional old skool markepoetry (which relies on real words of marketing people for its strength), but it does seem strangely appropriate to the marketing world for me.

Once the genie is out of the bottle,

Some people devise strategies to get him back in,

Some people angrily search for the idiot who rubbed the bottle,

Some people cry and remember what life was like before he got out.

Some people make wishes.

Markepoetry is the language of marketing, made beautiful.

About Chris Grams

Chris Grams is Head of Marketing at Tidelift. He is also the author of The Ad-Free Brand: Secrets to Successful Brand Positioning in a Digital World.

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The Ad-Free Brand: Secrets to Building Successful Brands in a Digital World

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