brand

Communicating a message through design


Earlier this week, Red Hat announced an agreement with Microsoft. I’m not planning on commenting on that agreement, as that’s not the point of this blog. Plus there are lots of smart Red Hat people who can do stuff like that.

rhmsBut I did find this article from InformationWeek interesting. It points out the design work that went into the homepage promo we put on redhat.com, and shows how important design can be to the communication of an important message. From the article:

“A banner graphic atop the page detailing the reciprocal agreements announces in bold, all capital letters that “customer demand has spoken.” The banner also features a prominent road sign with a double-headed arrow pointed in opposite directions that sometimes signifies interoperability. Translation: You made us do it.”

So I am a “no comment” on this interpretation:) But I am excited that the work of Josh Gajownik from the Red Hat Brand Communications + Design team was noticed.

About Chris Grams

Chris Grams is Head of Marketing at Tidelift. He is also the author of The Ad-Free Brand: Secrets to Successful Brand Positioning in a Digital World.

Discussion

No comments yet.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Hey, I Wrote a Book!

The Ad-Free Brand: Secrets to Building Successful Brands in a Digital World

Available now in print and electronic versions.

%d bloggers like this: