astronomy

Measuring dark matter? We’re working on it.

Those of you who have been following this blog for a while know it is based on the simple premise that there are some things out there in the world that are pretty difficult to see or measure, yet these same things can often be the stuff with the biggest impact. The intro to the blog tells the full story.

In the world of astronomy, two of these things are dark matter and dark energy. Both hard to see and measure.

In the world of business, three of these things are brand, culture, and community. Also tough to see and measure their impact in the business world.

So while we constantly explore ways to better understand the impact of brand, culture, and community here at Dark Matter Matters, the world of astronomy is trying to better understand exactly what the heck dark matter and dark energy are.

Thought it might be worth taking a short break from our regularly scheduled program to give an update on how the astronomers are doing.

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