The innovative power of communities

I’ve spent quite a bit of time over the past few years discussing how organizations can more effectively engage with the communities to which they belong. And one of the things I often mention is the role of a community ambassador—a person who represents the organization or brand in communities outside its own walls.

This month, I’m playing a bit of a community ambassador role myself. I wrote an article entitled The Innovative Power of Communities that appears in the July Edition of T+D Magazine. The magazine is a publication of the American Society for Training and Development (ASTD), an association with more than 38,000 members in 100 countries.

I haven’t historically been a part of the training and development world, but I’m hoping this article becomes the starting point for a conversation with folks in this field about how we might enable our organizations to better collaborate with the communities that they interact with.

Check out the article, and let me know what you think.

About Chris Grams

Chris Grams is Head of Marketing at Tidelift. He is also the author of The Ad-Free Brand: Secrets to Successful Brand Positioning in a Digital World.


One thought on “The innovative power of communities

  1. Chris, you discussed these ideas in your excellent “Ad-Free Brand,” which I suggest to anyone who markets their brand/products/services without the extensive use of traditional advertising. These ideas are incredibly important in B2B marketing. But it’s a lot of work. I hope people are prepared to roll up their sleeves.

    Re: T&D. I was excited because I thought it was “Transmission and Distribution,” an influential publication in the electric transmission world. Oh well. I went to their site and tried to comment. And even though it recognized my disqus account, it kept telling me I had to verify my email address. Of course it wouldn’t tell me how.

    I love technology.

    Posted by barrettrossie | July 24, 2012, 4:42 pm

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