culture

What ‘default to open’ looks like at New Kind


Over the last few years, I’ve written quite a bit about the concept of defaulting to open, which was one of the major things that drove the culture at Red Hat and was an honest extension of the philosophy behind the open source movement. The term ‘default to open’ was also recently expanded upon by Google SVP of People Operations Laszlo Bock in this article from Google’s fantastic Think Quarterly online magazine.

The other day I was sitting in the New Kind office, and was inspired to take the picture you see here. I thought it did a nice job capturing what ‘default to open’ looks like at New Kind.

The first thing to notice when you look at this picture is that everyone is sitting in the same room together.

No one at New Kind has an office. We all share a big open space. Now having said that, what you see here—everyone sitting at their desks—is pretty rare. While we are together by default, if someone gets a phone call or has a meeting, they typically get up from their desk and head into one of our dark conference rooms for privacy and to ensure they don’t annoy everyone else.

With the exception of our big collaboration space, all of the conference rooms at New Kind are gloomy rooms with no outside windows, so unless folks are on deadline and trying to escape distractions, they are not places to linger longer than necessary. That’s a good thing because it tends to keep us together. And if we are sitting at our desks and trying to avoid distractions, headphones are our friends (In fact, I’m writing this at my desk while listening to the new Sleigh Bells album).

Not only does everyone—including our Chairman and CEO—sit in the same room together by choice, but as you can see from the picture, everyone also has the same inexpensive IKEA desks and file cabinets. Yes, we have titles at New Kind so that we can interface successfully with the outside world, but they sure don’t get you much inside the office.

The last thing I’d like to point out that really shows what we mean by ‘default to open’ is that there are two people sitting in this picture, Adrienne and Billy, who are not technically New Kind employees, but do work with us regularly. Adrienne is a fantastic designer and the genius behind the amazing food blog AdrienneEats. Billy is a writer and social media expert with a Klout score second only to Nation of the people in this picture (impressive!). Neither of them is in the office every day. In fact, some days you’ll see other people sitting in those seats or elsewhere in the office with us.

When we first formed New Kind, we had a vision of the company as a community. The core concept behind New Kind was very simple:

We wanted to

1) do meaningful work
2) with people we like.

That’s it. So we regularly invite people we like to sit in the office with us, whether they are New Kind employees or not. New Kind is a community, open to those people who share our worldview. Often the folks who work with us in the office are collaborating with us on projects. Sometimes they are working on projects for other clients. We don’t really care, we just like having them around.

Do you have a similar setup and philosophy in your office? Tell me about it!

About Chris Grams

Chris Grams is President & Partner of New Kind, where he builds sustainable brands, cultures, and communities in and around organizations. He is the author of The Ad-Free Brand: Secrets to Successful Brand Positioning in a Digital World and is the Community Guide on the Management Innovation Exchange (hackmanagement.com).

Discussion

5 thoughts on “What ‘default to open’ looks like at New Kind

  1. This is poetic and one of my favorite things you’ve ever written. Thanks for this piece Chris.

    Posted by Matthew Muñoz | February 23, 2012, 12:00 pm
  2. Our offices at “NewCo” looks just like this, and the meetingrooms are in the cellar without any windows, so we like to spend as much time as possible together in the attic where we “live”. Since we are a startup, this is important in that it enables everyone to join in the conversations and openness is default. When we have meetings in the corner, you can either join, listen or put on your headset. We’re not as organized in seating arragements yet though… :-) pic.twitter.com/Pl4Zn0pF

    Posted by Jan Robert Johnsen | February 24, 2012, 8:16 am
  3. Wow, look at the back on that Matt guy! He must work out.

    Posted by Al | February 24, 2012, 8:24 pm
  4. I second what Matthew wrote! What a great way to put your ideas into action. Thanks for sharing.

    Posted by @barrettrossie | February 27, 2012, 7:31 pm

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