Ad-Free Brand Challenge #1: A picture is worth 1000 words

Over the past few weeks, I’ve had folks share sightings of my book The Ad-Free Brand in Malaysia and Singapore, which was super cool. Since I love to travel and see new places, but can’t do it as much as I like, I thought I’d issue a challenge and see if I could convince anyone to take me up on it.

The Ad-Free Brand, spotted in Kuala Lumpur, Malaysia.

Here’s the challenge: If you have a copy of The Ad-Free Brand in your possession, take a picture of it for me.

In what context? That’s for you to decide. I’d just love to see the book in a setting other than our office here at New Kind.

Do you live in some cool place you think I might have never seen before? Go to a local landmark and take a picture of you or a friend and the book in front of it. Do you run a business? Send me a picture that showcases both the book and your office or building.

Take a picture from your favorite hangout spot. Take the book on vacation with you and send me a picture from there. Take a picture of the book performing a death-defying stunt. Dress it up in drag, I don’t care.

I’d love to see whatever creative idea you have. Bonus points if your picture helps communicate a concept behind the book.

So what’s in it for you? If I receive some cool pictures (and I have no idea if anyone will actually take me up on this), I’ll write a blog post featuring each picture and the person who captured it.

In this post, I’ll share not only the picture, but also some details about you: where you are from, what you are passionate about, why you took the picture, and whatever else you’d like to share. Also, if you have something that you think people who check out my blog might be interested in, perhaps it is your own blog, your business, a charitable cause you are passionate about, or a project you think people might be interested in joining, whatever, I’d love to help point some people to it.

I don’t have any strict policies or rules for this challenge (after all, New Kind has a tightly-enforced No Policy Policy), but I do have some friendly suggestions that you should consider:

– Ensure that anyone featured in the photo is OK with it being shown on this blog.

– Don’t send pictures that may offend my readers (but don’t worry about offending me, that’s fine).

– Don’t hurt or desecrate the book unless it is totally worth it.

– Be sure to include not just the book itself, but some context in the picture so people might be able to guess where you took it (in case it isn’t totally obvious). I may want to do some Where in the World is Carmen Sandiego-type games if the opportunity arises.

– Even if you think you live in a place you think is totally boring, take a picture anyway. Find a spot to take the picture that says something meaningful about your town or that shows off your own personality or tastes.

So that’s pretty much the challenge. If you want to take me up on it, send your picture to me at chris(at) along with the following information:

1. Your name, email, and other contact info (Twitter, LinkedIn, etc.)
2. Place where you took the picture
3. Any information about yourself or things you are passionate about that you’d like to share (including your blog, company information, a project, charity, or whatever else you think might be relevant)

There is no deadline for entry. Just send your picture whenever you have it.

Happy photographing!

About Chris Grams

Chris Grams is Head of Marketing at Tidelift. He is also the author of The Ad-Free Brand: Secrets to Successful Brand Positioning in a Digital World.

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Hey, I Wrote a Book!

The Ad-Free Brand: Secrets to Building Successful Brands in a Digital World

Available now in print and electronic versions.

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