brand

A short video intro to The Ad-Free Brand


My publisher recently created a series of short video segments where I discuss The Ad-Free Brand. They were filmed in our New Kind office with a laptop internal video camera and Skype connection, so keep your expectations low (and certainly don’t confuse these videos with the kind of expensive advertising I rail against in the book:)

Today, I’ll share a five-minute overview of the book itself, and next week I’ll feature three separate Ad-Free Brand tips.

About Chris Grams

Chris Grams is Head of Marketing at Tidelift. He is also the author of The Ad-Free Brand: Secrets to Successful Brand Positioning in a Digital World.

Discussion

2 thoughts on “A short video intro to The Ad-Free Brand

  1. Nice overview! Excited to read the book. Congrats.

    Posted by Mr Lunch | August 31, 2011, 11:01 am
  2. Thanks for being up-front about deliberately choosing to use lo-fi to get the video out the door, Chris — it’s the kick in the ass I needed to get some 80/20 solutions of my own going instead of trying to get through the other 80% to perfect.

    I’m watching my library for this book to hit, though once I recover from having purchased textbooks for this semester I might jump the gun and just get it myself. :)

    Posted by Mel Chua | September 1, 2011, 7:17 am

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Hey, I Wrote a Book!

The Ad-Free Brand: Secrets to Building Successful Brands in a Digital World

Available now in print and electronic versions.

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