brand

Does WikiLeaks damage the brand image of wikis?


Over the past few weeks, the world has been consuming the newest set of revelations via WikiLeaks. The uproar caused by the release of the first set of diplomatic cables from a batch of 251,000 in WikiLeaks’ possession is enough to take your breath away.

A disclaimer: in this post it is not my intention to analyze the positive or negative consequences of the actions of the WikiLeaks organization—there is plenty of that coverage, just check your favorite news reader every five minutes or so to see the latest.

Instead, I want to explore the impact that the WikiLeaks brand name is having/will have on brands closely identifying with the word “wiki”, and analyze whether WikiLeaks will impact the acceptance of collaboration and transparency initiatives within corporations.

My feeling? These are potentially dangerous days for wikis, collaboration, and transparency in the corporate world.

What makes this case particularly interesting is that, according to Wikipedia (of course), as of this month the WikiLeaks website isn’t even based on a wiki anymore.

[Read more of this post on opensource.com]

About Chris Grams

Chris Grams is Head of Marketing at Tidelift. He is also the author of The Ad-Free Brand: Secrets to Successful Brand Positioning in a Digital World.

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