dark matter

Dark matter to Large Hadron Collider: Let’s do this


While we here at Dark Matter Matters continue to investigate the dark matter of corporations (brand, community, and culture), the physicists at CERN are making great progress in their search for dark matter as well.

Dark energy as seen by the Hubble Space Telescope.

Earlier this week, the Large Hadron Collider, a $10 billion underground supercollider under the Swiss-French border, set energy and speed records while colliding two proton beams to create 3x more energy than scientists have every seen before (7 trillion electron volts). The search for dark matter is one of the key drivers of the the Large Hadron Collider experiment.

As I’ve mentioned before, the LHC has had all sorts of problems over the last few years, so it is great to see it is finally working correctly. Better stay on your toes, dark matter!

In other related news, the Hubble Space Telescope, which was responsible for creating the image that appears in the header of this blog, has also been hot on the trail of dark matter and dark energy.

According to an article posted earlier this week on the Popular Science website, Hubble tracked 446,000 galaxies in one part of the galaxy, taking 575 images over the span of 1,000 hours. Astronomers then used the data from these images to pull together the composite image you see here, which uses gravitational lensing to identify places where there may be high concentrations of dark energy in the universe. It also makes for a pretty picture.

That’s the big news for now. We’ll continue to report from time to time on the search for dark matter and dark energy, so stay tuned.

About Chris Grams

Chris Grams is Head of Marketing at Tidelift. He is also the author of The Ad-Free Brand: Secrets to Successful Brand Positioning in a Digital World.

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