opensource.com

The Apple exception: where open innovation theory breaks down


Over the last few weeks, I’ve noticed more folks pointing out a paradox that has been driving me nuts. As many companies embrace open innovation and culture, there is one incredibly successful holdout: Apple. Three articles on the subject here, here, and here.

I suspect few people would claim Apple has an open culture– stories about secrecy at Apple are legendary. You could argue that Apple has done some impressive experiments in open innovation– most notably their iPhone App Store. But even their open stuff seems decidedly, well… closed.

I’ve noticed Google has been making a much bigger deal about their openness recently, and you have to imagine that part of the reason for this is to differentiate themselves in the consumer market from Apple.

[Read the rest of this post over at opensource.com]

About Chris Grams

Chris Grams is Head of Marketing at Tidelift. He is also the author of The Ad-Free Brand: Secrets to Successful Brand Positioning in a Digital World.

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