culture

Charlie Rose interviews Jim Collins on why good companies fail


mightyfallcollinsThanks to my friend Jason for pointing out the great Charlie Rose interview with Jim Collins about his new book How the Mighty Fall and Why Some Companies Never Give In (I wrote a review of the book a while back here). Those of you who have followed this blog for a while know I am a big fan of Jim Collins (I like Charlie Rose a lot too, by the way).

If you aren’t much of a business book reader, take a few minutes and watch this, it’s worth the time investment, and is a pretty good greatest hits compilation of the concepts Collins covers in the book.

About Chris Grams

Chris Grams is Head of Marketing at Tidelift. He is also the author of The Ad-Free Brand: Secrets to Successful Brand Positioning in a Digital World.

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Hey, I Wrote a Book!

The Ad-Free Brand: Secrets to Building Successful Brands in a Digital World

Available now in print and electronic versions.

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