brand, culture

Red Hat brand/culture link featured on brandchannel.com


There’s a nice article out today on brandchannel.com called Build Your Brand from the Inside Out, interviewing me and Ashley Stockwell from Virgin Media on the role of employees in building a brand. Even Dark Matter Matters gets a plug. Thanks Morgan!

About Chris Grams

Chris Grams is Head of Marketing at Tidelift. He is also the author of The Ad-Free Brand: Secrets to Successful Brand Positioning in a Digital World.

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Hey, I Wrote a Book!

The Ad-Free Brand: Secrets to Building Successful Brands in a Digital World

Available now in print and electronic versions.

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