My good friend, former boss, and Swingin’ Johnsons bandmate, David Burney, has revealed his new venture, a company called New Kind. He’s partnering with Matt Munoz, an extremely talented designer who created the original Fedora logo (an interesting open, collaborative process to be discussed in another blog) among other things.
Both David and Matt come from graphic design backgrounds, but their firm intends to explore the role of design in business from a “new kind” of perspective. According to their website:
New Kind helps organizations solve complex problems and build competitive brands. We do so by combining the problem-solving principles of design thinking with the collaborative power of open source. We help our clients create authentic customer communities, build and nurture innovative cultures and tell meaningful, memorable stories through the most relevant media choices.