brand, community

David Burney’s New Kind of gig


My good friend, former boss, and Swingin’ Johnsons bandmate, David Burney, has revealed his new venture, a company called New Kind. He’s partnering with Matt Munoz, an extremely talented designer who created the original Fedora logo (an interesting open, collaborative process to be discussed in another blog) among other things.

Both David and Matt come from graphic design backgrounds, but their firm intends to explore the role of design in business from a “new kind” of perspective. According to their website:

New Kind helps organizations solve complex problems and build competitive brands. We do so by combining the problem-solving principles of design thinking with the collaborative power of open source. We help our clients create authentic customer communities, build and nurture innovative cultures and tell meaningful, memorable stories through the most relevant media choices.

David is actively blogging on some interesting stuff, including Barack Obama and MBAs, Gary Hamel, and orange juice. Do it. Click on the orange juice link. You know you want to.

About Chris Grams

Chris Grams is Head of Marketing at Tidelift. He is also the author of The Ad-Free Brand: Secrets to Successful Brand Positioning in a Digital World.

Discussion

One thought on “David Burney’s New Kind of gig

  1. Good luck to both of them! Love those guys.

    Posted by Christopher Blizzard | March 5, 2009, 3:27 pm

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

Hey, I Wrote a Book!

The Ad-Free Brand: Secrets to Building Successful Brands in a Digital World

Available now in print and electronic versions.

%d bloggers like this: