Promised a while back that I’d write a review of Marty Neumeier’s new book The Designful Company once i’d finished it, so here goes.
As I’ve said before, I’m a big fan of Neumeier’s work– especially The Brand Gap, which has been a key bit of inspiration for the Brand Communications + Design group at Red Hat. The Designful Company is subtitled “How to build a culture of nonstop innovation,” and there are some pretty great ideas within on how to do exactly that.
It is clear that Neumeier is well read and well traveled in the right circles. He draws upon ideas from many current innovation thought leaders, including Gary Hamel, Roger Martin, Sam Lucente, Steve Jobs, and more. In fact, the recommended reading list in the back of the book is worth the price of the book itself.