I love The New York Times, the best newspaper in the world. There is no greater pleasure than sitting out on the patio on a Sunday morning, reading The New York Times, and learning.
I stress the word learning because there are so few places left in our world where true discovery happens. Most of the time, marketers, computers, and even our friends are showing us more of what we already know we like, rather than introducing us to things we have never seen or heard of before.
In the pages of The New York Times, I can be introduced to people, places, events, ideas I would have never found on my own. Every day I read The Times I learn something new. The paper expands my understanding of the world rather than reflecting back to me the understanding I already have.
This is an incredibly valuable service. It is a service that very few media companies in the world still provide (my local paper, the Raleigh News and Observer, rarely does these days, sadly).
Yet, the ongoing conversation about how to solve the financial issues of The New York Times revolves around fixing the business model for newspapers. Most experts say the model is fundamentally broken, and a report released last week by the Pew Research Center’s Project for Excellence in Journalism doesn’t have a lot of good news for the future of journalism as a whole.
From my vantage point, the answer to fixing The New York Times will not come from exploring a revolutionary business model. It will come from a revolutionary brand, culture, and community model. Let me explain.
Last week, my friend Greg DeKoenigsberg posted an article about Jaron Lanier’s negative comments regarding open textbooks. At almost very same time, I happened to stumble upon an article Jaron wrote back in 2006 criticizing Wikipedia.
The common theme is Jaron taking issue with what he calls “online collectivism,” “the hive mind,” and even “digital Maoism” (ouch!). You might call this same concept “crowdsourcing” or “the wisdom of crowds.” It’s all in the eye of the beholder, but the guy clearly does not have much love for wikis or the works of collective wisdom they create.
So I had to ask myself: Why so negative, Jaron?
Is Jaron really a hater of free culture, as Greg claims in his article? Is he an enemy of the open source way? Or is he just a smart dude warning us about the risks of taking the wisdom-of-crowds concept too far?
Fortunately for us, Jaron published a book earlier this year entitled You Are Not A Gadget. So I took a few hours and read it last week to see if I could answer some of these questions.
At times, the book is scary smart, with precise analysis from a man who clearly questions everything, and is in a better intellectual position to do so than most (the section on social media and its redefinition of friendship is especially interesting).
At other times it read like a college philosophy term paper. And occassionally, especially toward then end, it devolved into nearly unintelligeble (at least by me) ravings about things like “postsymbolic communication” and “bachelardian neoteny” (Michael Agger’s review in Slate calls him out for this too).
But wait! Right near the beginning of the book, I found this paragraph:
“Emphasizing the crowd means deemphasizing individual humans in the design of society, and when you ask people not to be people, they revert to bad, moblike behaviors.”
Hey… I kinda agree with that…
[Read the rest of this post on opensource.com]