left brain

Is the traditional business world at war with creativity?

Earlier this week some colleagues and I attended a fantastic gathering of business and political leaders called the Emerging Issues Forum. The theme of the forum—interestingly enough for a bunch of business folks—was creativity, and speakers included some of my favorite thinkers/authors who analyze the future of business:

• Roger Martin, Dean of the Rottman School of Management at the University of Toronto, and author of The Responsibility Virus, The Opposable Mind, and a new book on design thinking called The Design of Business.
• Tom Kelley, General Manager of legendary design firm IDEO, and author of The Art of Innovation and The Ten Faces of Innovation. IDEO’s CEO Tim Brown also has a book out on the subject on Design Thinking, called Change by Design, which my friend Jonathan Opp wrote a nice review of here.
• Daniel Pink, bestselling author of A Whole New Mind, a book that has been extremely influential in my thinking about how the left brain and right brain can play nice in the business world. Pink also has a new book out, called Drive: The Surprising Truth About What Motivates Us.

During their talks, I couldn’t help but notice all three touched on a similar thematic: the crucial role that inspiring creativity plays in driving innovation.

[Read the rest of this post over at opensource.com]

Are you a creative in a corporate world? You are not alone.

Last weekend I read a book that Jonathan Opp recommended called In-House Design in Practice. It’s a bible for people who work as part of an internal creative agency within a larger corporation, which is one of the key roles of our Brand Communications + Design group at Red Hat.

In some ways, this a self help book, maybe even a support group, for creative types. I learned many things about what others in internal agency roles go through, but if I was to sum it up, I’d say I learned that I am not alone. There are others out there operating in internal agencies at corporations all around the world, and they have the same issues and opportunities we have. While the book is focused on graphic design, many of the lessons apply to other internal agency roles– editorial, web, video, you name it.

The book starts with what the authors call a “jaded” definition of an in-house designer:

…a creative person who finds him- or herself–by choice or circumstance– in an alien world ruled by left-brain-thinkers who undervalue, misunderstand, and in general, do not take full advantage of the benefit design can bring to business.

Ok, I’m listening…

As a creative person lodged firmly in a business world, you are a unique character. It can be a lonely post, but you have exactly the same goal as the people who so often disrespect, misunderstand, or step all over your work; you all want the larger organization to succeed.

Yes! (maybe ratchet down the empathy a bit though, people.)

And then comes the key theme of the book:

Chances are… you are never going to transform those people into the same kind of creative person that you are. But you can transform yourself into the kind of businessperson who can very adeptly speak their language.

What a perfect way to start a book about creative work! With some humility.

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