Buzz Lightyear

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2010: New year, new job, New Kind


Well folks, there are gonna be some changes around here in 2010. So let me cut to the chase.

After 10 1/2 years, I’m leaving my full-time position with the greatest open source company in the world later this month.

This was no easy call. Red Hat has been a fantastic ride. I’ll spare you the trip down memory lane, but Red Hat has been the defining job of my career.

I certainly wouldn’t leave Red Hat to join another big company. In fact, thanks to DeLisa Alexander, my wonderful boss, and Jeff Mackanic, my long-time partner in running the Brand Communications + Design group, I’m going to continue to work with Red Hat– just in a different capacity. More on this later.

I’ve always wanted to start my own company, see how entrepreneurship fits, and have never had a good opportunity before. In 2010 I believe we are entering one of the most exciting opportunities for entrepreneurs in decades. I aim to give it a go.

As folks who’ve been reading Dark Matter Matters know, I have a deep interest in seeing how the lessons of open source might be applied to companies outside of the technology industry. I’m excited about taking some of the principles we’ve used to build brand, culture, and community the open source way at Red Hat and finding other companies who could use them too.

To that end, the news that won’t be a surprise to folks who know me well: I’ve decided to join up with two of my best friends, David Burney and Matt Munoz, who have spent the last year building a new kind of communications firm– New Kind.

David and I have worked together for almost 10 years, first when he owned Burney Design and was Red Hat’s creative agency partner, then as my boss at Red Hat for 4+ years. And, of course, he and I still play together in our band The Swingin’ Johnsons.

Matt and I first met while he was working on the Red Hat account at CapStrat. He was an early architect of the modern Red Hat brand identity, leading projects like the Red Hat brand book and the Fedora logo design.

As for New Kind, we have a lot of ideas.

So rather than stretching this post too long, I’ll promise to continue to share my ideas here at Dark Matter Matters if you promise to continue to read.

Thanks to my amazing Red Hat family, especially my brothers and sisters in the Brand Communications + Design team, for 10 great years. The hardest part of this decision was knowing I would no longer be sitting beside you five days a week.

Happy new year, and thanks to each of you for making the first year of Dark Matter Matters a special one.

A New Kind awaits!

Hey, I Wrote a Book!

The Ad-Free Brand: Secrets to Building Successful Brands in a Digital World

Available now in print and electronic versions.