community, opensource.com

Five questions about open innovation with Stefan Lindegaard


On Wednesday, September 1, opensource.com will be hosting a webcast with Stefan Lindegaard, one of the world’s leading experts on open innovation.

Sign up for the webcast now

Stefan is author of the recently published book The Open Innovation Revolution, and blogs regularly on 15inno.com and stefanlindegaard.com.

We see a lot of commonalities between the open source way and the key concepts of open innovation, and thought inviting Stefan to come share his knowledge about open innovation with the opensource.com audience might be a good way to spur dialog between people in open source and open innovation communities.

In preparation for the webcast, we’ve asked Stefan five questions about subjects he may cover in more detail on September 1.

CHRIS: Early in your book, The Open Innovation Revolution, you share an idea that came out of one of your discussions with innovation leaders: “Embracing the outside requires that you know the inside.” Why do you think companies struggle so much to understand their own internal innovation model? How does this hinder their ability to pursue open innovation strategies?

STEFAN: Companies have chronic issues making innovation happen internally. This has many reasons. Executives might not fully understand innovation, the organization is not trained for innovation or there is just not enough focus on how to make innovation happen. On the latter, I can add that only very few companies actually have an innovation strategy that is aligned with the overall corporate strategy.

If you want to bring in external partners to your innovation process, these partners expect that you have order in your own house. If you fail to work efficiently with these partners nothing happens in terms of outcome. Even worse, the word spreads that you are not a good innovation partner and thus you will have a harder time attracting future partners.

Some companies believe that if they just embrace open innovation, then all their internal innovation issues will be solved. This will not happen. Open innovation is not a holy grail.

[Read the rest of this post on opensource.com]

About Chris Grams

Chris Grams is Head of Marketing at Tidelift. He is also the author of The Ad-Free Brand: Secrets to Successful Brand Positioning in a Digital World.

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