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David Burney in BusinessWeek, Obama the first design thinking president?

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David Burney’s blog post about Obama being the first “design thinking” president just got picked up by Bruce Nussbaum of BusinessWeek. Nussbaum is another one of those guys who gets it– he’s been writing about design thinking and innovation in business for quite some time.

Read the full text of Nussbaum’s article, entitled President Obama Goes Optimistic: Obama Is The Design President.

About Chris Grams

Chris Grams is Head of Marketing at Tidelift. He is also the author of The Ad-Free Brand: Secrets to Successful Brand Positioning in a Digital World.

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